Unique Selling Proposition (USP) is the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.
Before you can begin to sell your product or service to anyone else, you have to sell yourself on it and the key to effective selling is to have a Unique Selling Proposition (USP). Unless you can pinpoint what makes your business unique in a world of homogeneous competitors, you cannot target your sales efforts successfully
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