Where do great ideas come from? The cliched
view is that they come fully formed in a flash of inspiration. You’ve probably
seen this in films or on TV, a character might be working over night trying to
come up with a big idea, and suddenly their idea hits them.
However, the reality is actually far more
complicated. The truly great ideas, are the product of processes. They are the
product of what a person sees and gets in touch with every day that combine to
influence a thought. A random thought turns into an idea, then the idea is
worked on.