No one would argue against the idea that our
emotions trip us up often in life. The reason they have such powerful sway over
us is not immediately clear. We have been conditioned in the West to believe
that our decisions are made by our rational mind, so when emotions seem to take
hold of our behavior, we simply cannot understand why.
While many people assume that reason arises from
deliberate, conscious thinking, the truth is, people are more likely to feel
before they think. Consequently, your decision-making process is quick,
emotional, and subconscious. As Dan Hill in his book