Only a few days ago, Mark Zuckerberg told
an audience of Italian students that he was the boss of a technology firm, not
a media company.
Even at the time, it was clear that the Facebook
boss was being disingenuous - either to his audience, or to himself. Because,
as the Vietnam photo controversy has made glaringly clear, the
32-year-old is indeed a media tycoon. The most powerful one there has ever
been.